ALEXQUISITE stars at Fur Now campaign

ALEXQUISITE Swakara Backpack

ALEXQUISITE stars at Fur Now campaign
ALEXQUISITE stars at Fur Now campaign

In the latest world fur campaign ALEXQUISITE is starring together with the giants of luxury fashion like FENDI, MIU MIU, BALENCIAGA and VALENTINO. This is the only greek company that was chosen to represent one of the most powerful industries of the country that counts several centuries of craftsmanship.

Fox Fur Tote Bag

ALEXQUISITE Fox Fur Tote Bag
ALEXQUISITE Fox Fur Tote Bag, Limited Edition from Collection _ONE

With its very first Collection _ONE, ALEXQUISITE has already managed to gain the recognition of the International Fur Federation. In the “Fur Now” campaign, shot in London, the federation has included the limited edition mink backpacks and some more fur bags of the promising Athens based brand to fit looks of the most legendary fashion houses of the world.

ALEXQUISITE Mink Backpack

ALEXQUISITE Mink Backpack
ALEXQUISITE Mink Backpack, Limited Edition from Collection _ONE

Alexandros Kotoulas, the creative director of the brand, having started his career at Louis Vuitton, Paris, recently returned to Greece in order to establish his own brand. He is now working together with small family owned workshops that are specialised in the creation of handcrafted bags.

Spending his time between Athens, Thessaloniki and Kastoria where the different workshops are based, he has decided to take advantage of the highly experienced craftsmen that still work in the country.

ALEXQUISITE Swakara Backpack

ALEXQUISITE Swakara Backpack
ALEXQUISITE Swakara Backpack, Limited Edition from Collection _ONE

Each piece of the collection is carefully created by talented artisans with decades of experience in handmade bags. These masters have been investing their time and passion, transforming the precious materials into charming pieces for your hands. The most difficult part though comes when a single piece needs to be worked by different tailors in different cities of the country. And this is what makes the process so challenging and demanding.

Loyal to the high quality of materials and production standards, Alexandros is a vivid supporter of the Slow Fashion movement, designing timeless products that are made to stay with you more than a season! This is of course the reason that he has chosen to always use real leather and fur, since these are the only sustainable solutions.

ALEXQUISITE Swakara Backpack

ALEXQUISITE Mink Backpack
ALEXQUISITE Mink Backpack, Limited Edition from Collection _ONE

In contrary to what most people believe, real fur is nowadays produced in the most ethical way under extremely strict regulations and always traced! Moreover, this natural material will be immediately biodegraded after being disposed! And this is the strongest proof that it’s a totally green material.